The idea behind Fascination of Plant Day is to illustrate the crucial importance of plant sciences for the social, environmental and economic landscape.

The target audience is the wider public, as well as the media, decision-makers in economy or policy, authorities and interest groups, and scientists of various disciplines.

As of November 2011, more than 60 institutions from over 25 countries worldwide agreed to participate in this event (see also plantday12.eu).

Scientific institutions, universities, botanical gardens, and museums, together with farmers and companies, have already announced that they will open their doors with a variety of plant-based events for all interested people from toddlers to grandparents.